You have a technology that works.
We build its route to market.
EK Consulting builds the route to market: the partners, the first buyers, and the commercial function that carries it. For founders with working technology, and for operators looking to identify a partner in a new concept or grow one they already have.
We take technology from working to selling.
Commercialization
We take a technology that works and build everything it needs to reach a paying customer. That means identifying the right market entry point, mapping the buyer landscape, building the channel, and running the commercial motion until it is self-sustaining. We do not hand over a strategy document. We stay in the work.
Partnerships and Business Development
The right partner relationship can compress years of market development into months. We identify, qualify, and close the partnerships that give a technology reach: system integrators, distribution relationships, co-development agreements, and the first commercial contracts that prove the model works.
Operating Leadership
Some engagements need more than a consultant. We step into the commercial leadership role directly, running the function, managing the team, and owning the number. For operators who need a partner in a new concept, or who want experienced leadership inside an existing business without a full-time hire.
Currently working across energy efficiency, radio signal processing, water generation, and health and wellness.
Who we work with.
Founders and Inventors
You have working technology and no commercial function behind it. We build the route to market you need.
Portfolio Holders
You hold a portfolio of technologies with the bandwidth to take one to market at a time. We focus the effort.
Operators
You are looking for the right partner in a new concept, or for the partnerships that grow a business you already have.
From working to sold
Working is not the same as selling.
- It works
- Who actually buys it
- What it is worth
- Who carries it to market
- Sold
We take technology that already works and build its route to a buyer.
CommercializationWe stay in the work.
We are not a strategy firm. We do not hand over a report. We stay in the work until the commercial function is running.
Find the partners.
We identify the channel partners, system integrators, and distribution relationships that give your technology reach.
Land the first buyers.
We build the pipeline, run the conversations, and close the first commercial relationships that prove the model.
Build the commercial function.
We put in place the people, process, and infrastructure that carry the business forward after we are done.
Services
Three lines. Most engagements use two.
Which two becomes obvious in the first conversation, and it is usually not the one you came in asking about.
Commercialization
The technology is finished and the conversation about it has not changed in a year. Every meeting turns into a demonstration. People are impressed, and nobody buys. When somebody asks what it costs, there is no answer that does not begin with "it depends."
Partnerships and Business Development
Either the technology cannot reach its market alone, or there is a concept that does not become a business at all without the right person beside it. Either way the limiting factor is a relationship that does not exist yet.
Operating Leadership
The commercial function needs to exist now. The founder is doing it between everything else, or a capable technical team is running sales on instinct, and the honest answer is that nobody owns the number.
About
Twenty five years at the commercial front end.
Chris Wilson has spent his career finding the people who carry a business forward, and then working out which of them are real.
Franchise owners. Independent operators. Partners, licensees, and first customers. Different words for the same three jobs: generate the demand, qualify who can genuinely do it, and close the ones who can.
Every one of those roles is the same problem wearing a different costume. Something good already exists, and it will not reach its market until the right people are standing beside it, and until somebody has worked out which of those people can carry the weight.
Contact
Start with the diagnostic.
Thirty minutes, no charge, and no second call unless you want one. You will leave knowing which of the three lines you actually need, or that you do not need us at all.
Based
Newport Beach, California